The “Gdzie Zamieszkać”/”Where to Settle” campaign by Mastercard and McCann Poland, with Solski Communications being responsible for PR activities, won the prestigious Black Pencil award at the D&AD Awards 2024 gala. This is the first time such an award has been given to the Polish advertising industry.

The campaign, which supports Ukrainian refugees in Poland, based on a “data for good” approach, has already been recognized several times for its uniqueness and real-time response to social needs. In 2023 at Cannes as the first Polish campaign it won two awards in PR categories, including the Golden Lion.

In the D&D Awards 2023, in addition to the Black Pencil, the campaign also won a Graphite Pencil in the Direct / Products & Services category and a Wooden Pencil for Digital & Social / Use of Data.

More information: https://solskipr.pl/en/cannes-titanium-lion-for-mastercard-for-campaign-supported-by-solski-communications/