„Mastercard with bloggers on three continents”, a communications project carried out by Solski Communications for Mastercard, has been shortlisted for the EMEA SABRE Award 2019, in one of the most prestigious international PR industry competitions organized by the Holmes Report. In Solski Communications’ 10 years’ history, this is the third time we entered the EMEA SABRE Awards, and the third time we are nominated.

The project covered cooperation with top bloggers writing for lifestyle, culinary, and parenting blogs. The bloggers posted their blogs while on travelling to Australia, Spain, and UAE, focused on their “adventures” with cashless transactions. The blogs’ readers voted live what to select the best priceless souvenirs the bloggers should bring from their journeys.

The shortlist of this year’s EMEA SABRE Awards includes around 400 campaigns, selected from among more than 600 entries. The final short-listed projects recognized Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders. The winners will be announced at the awards ceremony on May 22 at Battersea Evolution in London.