Solski Burson-Marsteller has undertaken a new important project – in cooperation with the Grey-Millward Brown consortium, we are participating in the development of communications strategy for Poland’s biggest enterprise, KGHM Polska Miedz, one of the largest mining companies in the world.

Our responsibility includes the development of a public relations strategy for Poland and two foreign markets which are key for KGHM – Chile and Canada. In doing this, we will be cooperating closely with Burson-Marsteller’s offices there.

KGHM’s press release on June 21, 2013 explains that KGHM has started the execution of a program aiming at building and strengthening its position as a leading global manufacturer, business partner, and employer. The company has launched the “Spread the Brand, Spread the Wings” initiative to bring up to date its image. Its objective is to build a unified set of values, corporate identity, brand architecture, visual identity system, and communications, which will be based on the highest global standards.

The Grey-Millward Brown consortium, with which Solski BM is cooperating, has been selected through a competitive pitch in which the leading global advertising and research companies participated.

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