As a result of a public tender, Institute of Food and Nutrition appointed Solski Burson-Marsteller to provide communications for the national education campaign regarding obesity and overweight named “Keep Your Balance”.

The project aims to prevent obesity and overweight and chronic diseases by education the Polish society about nutrition and physical activity. The project, carried out by the Institute in the years 2011-2015 in the framework of Swiss-Polish Cooperation Program, is co-financed by Switzerland, while the national contribution (15%) is provided by the Ministry of Health.

Solski BM’s job is to arrange a series of radio broadcasts, execute an education action in 100 Polish elementary schools, develop information materials, organize press meetings, and provide media relations support.