An image crisis is something that can happen to any organization. Accidents, abuse, violation of labor rights, ethical principles or environmental regulations, introducing insufficiently tested or harmful products – these are just some examples of situations that could easily threaten the company’s reputation and develop into a serious crisis. And today, in the era of social media and rapid flow of information, crisis situations happen more frequently and develop more suddenly.
In such situations, there is no better way than to ask Solski Communications for advice and assistance. In recent years, many clients benefitted from our expertise – those with whom we work on a regular basis, and those who manage their everyday communication activities themselves, but need professional support in the time of crisis. Some have signed “readiness” contracts with us – should a crisis situation happen, they are assured of our immediate support.
Our experience includes crisis management activities related to international politics and economy, including those on behalf of the Government of Poland, employee matters, ecological issues, accidents and disasters, recalling defective products, and competitors’ aggressive actions.
At Solski Communications, we believe that skillful crisis management not only helps avoid reputational damage, but also makes it possible to take advantage of the suddenly-grown interest in the company in order to show it in good light. Some of our existing clients have first turned to us in a crisis situation, and then decided to cooperate with us in other areas of communications.
Each of our clients is advised to be prepared for a possible crisis. We help in developing crisis scenarios and the ways to manage and conduct communications, including procedures, instructions and communication materials. We organize crisis communications trainings that include simulation of various emergencies.
When an image crisis happens, we help our clients to develop a communication strategy and manage the efficient flow of information, and we act as a press office for the media. We also support our clients in responding to social media, for example by creating communication guidelines and answer templates for content designers.
It is a well-known fact that prevention is better than cure, and that the best way to manage a crisis is to prevent it from happening. This is why we also focus on the area of issue management, which makes it possible to identify those elements of the customer’s operations that are most prone to crisis, and to develop the best ways to respond to potential emergencies.
We are also constantly improving our crisis communications and issue management competences, primarily through participation in the Burson-Marsteller EMEA Crisis Club and its regular seminars, but also by taking part in European and regional anti-crisis projects executed by our network.