Social media are now commonplace for everyone, including businesses, brands, and organizations. They have become essential for effective communications. The key, however, is the selection of platforms and communication methods suitable for target groups, achieving synergy with other communication activities, as well as ongoing “listening” using relevant monitoring tools.
We have initiated digital activities only a few years ago – and today have seven consultants engaged full-time in digital communications. The clients who decide to use our services do so not only because of their social media expertise, but also because of the synergies with other communication activities that we conduct for them.
Our services cover the whole area of online communications – from auditing and developing strategies to monitoring the brand and competition, to ongoing social media communications: content creation, animation and moderation, community engagement, advertising campaigns, social networking applications.
We also support our clients with trainings and ongoing advice concerning online communications – including crisis management.
In our daily work we take advantage of the broad experience of the Agency’s consultants, as well as the collective knowledge of the international Burson-Marsteller EMEA Digital team, with which we closely cooperate. We use the best tools and technologies, including advanced, proprietary Burson-Marsteller tools, to ensure the highest quality and efficiency of our services.