Roca, leading international sanitary-ware manufacturer, appointed Solski Burson-Marsteller their PR agency for Poland. We have been commissioned to implement and execute Roca’s new international communication strategy and provide day-to-day corporate communication support, as well as PR services to support their brands Roca, PoolSpa, Laufen, and Madalena.

The services are provided as part of Burson-Marsteller’s communication support to Roca across Europe, and in close collaboration with Roca Polska’s marketing department.

Roca (www.roca.com) is the world leader in bathroom fittings, which has about 60 manufacturing plants in Europe, USA, Asia, and South America, with a total staff of 23,000. Roca’s product range cover the whole bathroom equipment needs, including sanitary-ware, tubs, shower screens, furniture, bathroom accessories, hydrotherapy, and spas. The company focuses on creating modern design products signed by outstanding European design firms, which are functional and of the highest quality, and take into account environmental issues so important today. Roca’s products are designed in such a way as to offer saving of water and energy.

In Poland, Roca started operation in 1997. Currently it owns four brands: Roca, PoolSpa, Laufen, and Madalena that make up the company’s offering for bathrooms, hotels, and spas. The company owns two manufacturing plants in Poland, one making sanitary-ware, based in Gliwice, southern Poland, and one making acrylic products, based in Gryfice, north-western Poland.