The Solski Communications agency was responsible for developing the concept and implementation of activities supporting the Polish launch of the Lavazza’s global campaign – “More than Italian”. The launch of the campaign was also a symbolic opening of a new chapter of the company’s presence on the Polish market.
The goal of the campaign was to emphasize versatility of Lavazza coffee in satisfying diverse consumers’ tastes, so we decided to check, how its propositions are reflected in the coffee preferences of the Polish consumers. We were able to collect interesting data through a study conducted in cooperation with Maison&Partners.
We also asked journalists themselves about their coffee preferences in a dedicated app, which allowed us prepare even better for the press meeting.
A short lecture and a demonstration by a famous Turin Lavazza Training Center trainer were special attraction of the press meeting. During the demonstration, surprising ways to serve coffee (so-called coffee design), and the use of coffee in drinks and snacks were presented.
We also invited a cartoonist Magda Arażny (Magda Rysuje), who made a graphic recording of the course of the event and recorded key contents in a creative manner. Her drawings were also used in the application and as were included in the set design, thus ensuring a consistent graphic concept of the entire event.
The conference was conducted by Bartek Kieżun, a culinary journalist, blogger and traveler, author of books, and above all an expert on Italy and a true lover of Italian cuisine.
The meeting, which took place on March 14 at the Warszawski Sen restaurant, was attended by numerous representatives of trade, culinary and lifestyle media, as well as bloggers.