The Musketeers Group appointed Solski Burson-Marsteller as their public relations agency of record.

The Musketeers Group is an association of independent Polish entrepreneurs who are managing food supermarkets Intermarché and the „house and garden” type Bricomarché supermarkets. In terms of trade volume, it is Poland’s biggest franchising group. Traders who are its members implement the concept of a „friendly shop” which offers low prices and is located close to the local community.

The Musketeers Group, with origins in France, is Burson-Marsteller’s network client.

We will be providing the client with strategic communication support, management of media relations, cooperation in the area of corporate social responsibility, and other fields.