Merck Serono appointed us their agency of record for developing and conducting an education campaign regarding thyroid problems. This year’s activities focus on women and include cooperation with health experts and patients’ organizations, organization of free blood tests, development of multimedia and press materials, organization of a public survey, and management of media relations. The campaign is supported by well-known singer Kayah.

Merck Serono is the division for innovative prescription pharmaceuticals of Merck KGaA, Darmstadt, Germany, a global pharmaceutical and chemical company.