mBank has appointed Solski Communications to provide strategic communications consultancy, and coordinate PR activities in Poland, Czechia, and Slovakia.

mBank has been a synonym for innovative banking solutions for years. It was the first fully Internet-based bank in Poland and today sets the direction of the mobile and on-line banking development. It is one of the strongest and fastest growing financial brands in Poland, listed on the Warsaw Stock Exchange since 1992. mBank has been present in Czechia and Slovakia since 2007.

Solski Communications’ partners are Stance Communications in Czechia, and Supreme Communication in Slovakia. In each of the three countries, agency support will include managing media relations, and providing strategic communication consultancy. The activities across the three markets will be coordinated by Michał Miłowski, Manager at Solski Communications.

“We are going to think globally and act locally in our new PR service model. The bank has an individual strategy on every market, but the key elements of its reputation and offering are the same. Thanks to the close collaboration of three agencies, we will improve efficiency and consistency of our communication activities,” said Krzysztof Olszewski, mBank Group’s press spokesperson.

Solski Communications was selected in a competitive process. The work started in June.

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