The Digital Revolutions campaign, designed for and executed with mBank, Poland’s major retail bank and a client of Solski Communication, was recognized as one of the three best campaigns in the most popular category of ‘Covid-19 PR response’ in this year’s Polish PR industry competition. The competition, called Golden Paperclips, is annually held by the Polish Public Relations Consultancies Association.

The Digital Revolutions project was an education campaign designed to help Polish companies grow their online competences and business, especially important because of the pandemic.

The project was built around educational platform cyfrowerewolucje.pl (in Polish) at which we published more than 30 articles about effective e-sales, placed a number of inspiring case studies of companies which successfully operate online, and held seven themed webinars which were conducted by industry experts. The central point of the campaign were two competitions for entrepreneurs who could win sets of specialized services for e-commerce valued at 300,000 PLN, promotion in the media, and a business mentor’s support. A wide promotion campaign was also executed.

Solski Communications consultants Monika Leszczyńska-Seweryn and Aleksandra Gołda designed and coordinated the project.