In this year’s Cannes Lions International Festival of Creativity, Mastercard’s “Room for Everyone” campaign, for which Solski Communications executed PR activities, made it’s way to the world’s best creative campaigns, securing a remarkable 12 nominations. Mastercard also received two nominations for its “Where To Settle” campaign, for which we were also responsible for PR. Ultimately, the company received five awards: a Grand Prix, two Gold Lions, a Silver Lion, and a Bronze Lion.

The “Room for Everyone” campaign was developed for Polish and Ukrainian micro-entrepreneurs with the goal of promoting complementary businesses—those that thrive and support each other when operating in close proximity. This initiative fosters cooperation between new Ukrainian businesses, often seen by Polish companies as competitors, and Polish enterprises, turning them into mutual supporters.

The campaign employs the WhereToStart tool, which leverages anonymized shopping trend data from Mastercard along with additional information from program partners to evaluate and recommend the best potential locations for new businesses.

Cannes Lions 2024 is one of the most significant events in the creative industry, drawing the best agencies, creatives, and innovators from around the globe. Last year, the “Where to Settle” campaign achieved outstanding success by winning the Dan Wieden Titanium Lion and nine additional Lions, including a Grand Prix, two Gold Lions, three Silver Lions, and two Bronze Lions. This was a monumental achievement for the Polish marketing industry, marking the first time a Polish campaign won as many as two awards, including a Gold Lion, in the PR categories at Cannes.