Lodziarne Firmowe, owner of “Grycan – Ice Cream for Generations” brand, has extended its retainer contract with Solski Burson-Marsteller for another year.

The Lodziarnie Firmowe company was founded and has been managed since by Mr Zbigniew and Mrs Elżbieta Grycans. Daughter Małgorzata is managing over a hundred own-brand ice cream parlors across Poland, and her twin sister Magdalena is also supporting the family business, while doing academic work.

The company also markets traditional ice cream and fruit sorbets through a retail network, and delivers their products to the best restaurants and hotels in Poland.

Initially, the Lodziarnie Firmowe and Solski BM signed a contract on a trial basis in March 2012. Now, they have extended it to cover another year.

The consultancy’s services include comprehensive communications counsel and public relations activities supporting the client and their product offering. The scope of work encompasses the management of relations with the media, both traditional and online.