Brussels – A pan-European campaign to launch Erasmus+ and Creative Europe began today with the approval of the new EU programmes by MEPs at their plenary in Strasbourg. A high profile consortium including Burson-Marsteller, Ecorys, the European Journalism Centre, and BBC Studios and Post-Production, is supporting the European Commission in its outreach to 28 Member States and beyond.

The programmes will run from 2014 to 2020, providing a boost to education and the cultural and audiovisual sectors as part of the EU’s strategy for increasing growth and employment. The € 14 billion Erasmus+ programme will enable over 5 million people, almost twice as many as now, to go to other countries to study or train abroad. Existing schemes for education, training, youth and sport are brought together under the new programme, with the aim of making it easier to apply for grants. Creative Europe will provide €1.4 billion for artists, cultural professionals and organisations to reach new audiences beyond their home countries, including support for audiovisual works.

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