This year’s Lions International Festival of Creativity has brought Mastercard as many as nine awards, including the most important one – Titanium Lion, for their WhereToSettle campaign which Solski Communications supported. The awards were also given in two PR categories: Gold in PR Craft – Sponsorship & Brand Partnership and Bronze in Social Engagement & Influencer Marketing – Real-time Response

The campaign was developed in response to the Ukrainian refugee issue which was caused by Russia’s attack on Ukraine. Mastercard has released the WhereToSettle.com platform which aggregates data on shopping trends, statistical data, and gives access to current housing and job advertisements, thus becoming a place where refugees can find answers to many important questions and be able to arrange their lives in the new reality without unnecessary risks. The tool helps the Ukrainians living in Poland to become self-sufficient, achieve life stabilization as well as social and economic integration. About 300,00 Ukrainian refugees have made use of the tool.

Mastercard came out with the concept of the WhereToSettle platform, developed it and put in place in cooperation with McCANN Poland which was responsible for the development of strategy, creation and executing the promotional campaign. Solski Communications was responsible for PR activities.

The WhereToSettle campaign is one of the greatest achievements of Poland’s marketing industry in this reputable competition. It also is the first Polish campaign in Cannes to win Lions, including Gold, in PR categories.

The campaign’s team as recognized by the jury included Solski Communications’ consultants, Iwona Nawrocka-Kalinowska and Aleksandra Gołda.

news

more

reports

more

case studies

more

18 September 2023

Solski Communications for AstraZeneca

read

07 September 2023

Solski Communications again receives highest marks from clients

read

21 August 2023

Solski Communications with another project for Develey

read

15 February 2023

MUTTI appoints Solski Communications

read

20 September 2022

Solski Communications again wins special distinction award from Media i Marketing Polska

read

01 December 2017

The United Nations, UNICEF and the World ...

Burson-Marsteller Study Finds International Organisations are Increasingly Relying on Social Media to Engage with Their Followers. The United Nations and UNICEF are the two most followed international organisations on...
read

21 February 2017

Indian Prime Minister Narendra Modi the Most ...

Burson-Marsteller Study Finds 87 Heads of State, 70 Heads of Government and 55 Foreign Ministers Have Personal Pages on the World’s Largest Social Media Platform NEW YORK, February 21,...
read

04 November 2016

World Leaders on YouTube

Nearly 77 percent of governments worldwide have an official presence on YouTube, and the majority actively use the platform, posting a total of nearly 200,000 videos to date, according...
read

Solski Communications supported Mastercard in promoting WhenToShop service

read

Solski Communications supported the #MastercardGrazWOSP campaign again

read

Ryanair’s new routes and development in Poland – press conference

read