Sabina Figarska

Sabina is an experienced consultant, with wide range of expertise spanning both brand and corporate PR, as well as crisis communication. She specializes in consumer communication and has strong core competencies in strategic counsel, integrated campaigns, and  brand building. When working with her team she pays special attention to the right understanding of consumer and business issues as an important factor conditioning the effectiveness of PR activities.

She joined Solski Burson-Marsteller in 2008, and has been leading its Brand Communications Practice since 2009.

She developed and  helped execute communications strategies for clients such as Amazon, Bosh/Siemens, Britax-Romer, Burger King, Colgate-Palmolive, Dilmah, Devi, e-commerce services, Gaggenau, Grycan – Lody od Pokoleń, Hotel Bristol – The Luxury Collection, Indesit, KFC, Lavazza, MasterCard, Pizza Hut, Roca, and SMYK.

Together with her team  she supports clients on foreign markets, especially in Central and Eastern Europe, sometime in the role of a coordinating regional hub.  She is also a member of the Digital Practice at Burson-Marsteller EMEA.

Earlier, she worked for local PR agencies, helping develop and execute communications campaigns for clients such as, Carlsberg Poland (eight brands), Empik Media&Fashion, Sphinx, CCC, LG, Sharp, and others.