Solski Communications is the exclusive representative of the international Burson-Marsteller network in Poland. Burson-Marsteller is a global public relations firm with 73 wholly owned and 85 affiliate offices, operating in 110 countries. Burson-Marsteller EMEA comprises of 32 own offices in 22 countries and 60 affiliate offices in Europe, Middle East and Africa.
Burson-Marsteller has its roots in a business started by Harold Burson in 1946 and was founded in 1953, when Harold Burson had a breakfast meeting with Bill Marsteller in New York and the two decided to pursue a professional career in communications. In 1961, the first European branch in Geneva was opened. In the 1980s the company already had offices throughout Western Europe, operating also in the Middle East and emerging markets. In 1983, Burson-Marsteller became the world’s largest public relations firm.
Burson-Marsteller is a part of WPP (NASDAQ: WPPGY), one of the world’s leading communications services networks, and a subsidiary of Young & Rubicam Group which serves some of the world’s strongest brands.
Burson-Marsteller was one of the first agencies that extended its services with web and social media campaigns. The company’s approach to crisis communications continues to set the industry standards. When developing strategies and implementing communication campaigns, Burson-Marsteller uses the concept of Evidence-Based Communications to ensure the expected outcome. Additionally, the company’s products are best in class and provide the customers with the best results.
In 2011, Burson-Marsteller was the official communications and public affairs advisor for Poland’s Presidency in the Council of the European Union.